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Salesforce MKT-101 certification exam is ideal for marketing professionals, digital marketers, and marketing consultants who want to demonstrate their expertise in using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam is also suitable for individuals who want to advance their career in digital marketing and customer experience management. MKT-101 exam consists of 60 multiple-choice questions and has a duration of 90 minutes.

Upon passing the exam, candidates will earn the Salesforce Certified Marketing Cloud Email Specialist certification, which demonstrates their proficiency in using Marketing Cloud to build and analyze customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is highly valued in the marketing industry and can help individuals advance their careers and unlock new job opportunities. Overall, the MKT-101 Exam is an excellent way for marketing professionals to validate their skills, enhance their knowledge of Marketing Cloud, and showcase their ability to drive business results through effective marketing campaigns.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q145-Q150):

NEW QUESTION # 145
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C. Use a Guided Send to perform a test send to Internal users using subscriber data.

Answer: B

NEW QUESTION # 146
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Create a random data extension within Contact Builder.
B. Create a random data extension within Email Studio.
C. Use Automation Studio with a random split activity.
D. Use Journey Builder with a random split activity.

Answer: B

Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5

NEW QUESTION # 147
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. If data/content needs to be segregated between brands/geographies
B. Number of Sales Cloud sandboxes
C. Number of brands/geographies which NTO operates
D. If testing/development business unit($) is required
E. Number of Marketing Cloud users.

Answer: B,C,D

NEW QUESTION # 148
Which combination of audiences can be selected in the recipient section for a specific Send?

A. Lists or Data Extensions
B. Lists and Data Extensions
C. Lists and Audiences
D. Contacts or Audiences

Answer: A

NEW QUESTION # 149
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. File Transfer > Import File > Data Extract > File Transfer > Import File
B. Import File > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Query > Data Extract > File Transfer > Import File

Answer: D

Explanation:
Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_query_activity.htm&type=5

NEW QUESTION # 150
......

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